Companies and organisations that manage events are realising the benefits of live digital coverage of their events and conferences.
Filed under: Events | Tagged: digital event coverage, live | Leave a Comment »
Celebrating international media
Posted on September 5, 2009 by Stephanie Traynor
True to the sprit of our times, and demonstrating that they know their audience only too well, M&M is running an interactive UGC campaign around the upcoming M&M Awards 2009. Entrants are invited to submit their demo for review and the best singers in the international media industry will join the M&M house band at the party [...]
Filed under: Events | Tagged: international, media, UGC | Leave a Comment »
Real values
Posted on August 25, 2009 by Stephanie Traynor
Authenticity as a core brand value has received a lot of attention of late. Under ever-increasing pressure, consumers are drawn toward brands with a sincere commitment to deliver what they promise and to connect with brands that offer certainty and are unambiguous. In an age of abundant choice and variety, consumers are searching for greater [...]
Filed under: Events, Strategy | Tagged: brand, values | Leave a Comment »
