Chat to any marketing manager about strategy and budgeting and they’ll tell you about their busiest months, those filled with planning and preparation. But what happens throughout the year, how are these plans implemented? Read more »
Filed under: Strategy | Tagged: process | Leave a Comment »
Companies and organisations that manage events are learning to take advantage of the opportunities for live digital coverage of their events and conferences.
From BizCommunity’s twitterwall that made the news on the opening day of the Design Indaba (and all the other coverage channels that the event enlists), to the service organisations that are packaging hot, new 360º solutions to meet the growing demand for such services, DEC is a hot topic.
Scope
Live DEC services utilise the tools of the information age such as streaming video, multimedia content, mobile applications, podcasts and live blogging, to provide real-time event coverage, with blow-by-blow accounts of happenings and experiences, captured in text, audio, video and still images. Not only does DEC create new event content, it develops the event personality by combining media coverage, with UCG, vox pops and more.
Benefits
It’s LIVE. This is the magical ingredient. Read more »
Filed under: Events | Tagged: digital event coverage, live | Leave a Comment »
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