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    Reflect provides strategic marketing services to boost your marketing capacity and support your marketing decision-making.

  • Our approach

    Re: A contextualised and considered approach to strategic marketing planning

    Re: Mirroring brand values in all communications

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Embracing the body of the fish

Posted on July 22, 2009 by Stephanie Traynor

Many new models are emerging to better describe the way that consumers are moved to the point of purchase. McKinsey & Company talk about the consumer decision journey and in their book Open Brand, Mooney & Rollins talk about a new consumer journey – from funnel to fish. The fish shape is noted for being [...]

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